As a design professional, I’ve had the pleasure of working with the Fort Lee Business District Alliance (BDA), a nonprofit community organization in partnership with the Borough of Fort Lee, to revitalize the Main Street shopping and dining corridor. Together, we’ve worked to position the borough as a destination with burgeoning business development opportunities and year-round events.

This campaign focused on helping businesses prepare to return to the workplace during the pandemic. I worked closely with the BDA to develop a range of print and digital materials that businesses could use to communicate their reopening plans to their customers. From flyers and posters to social media graphics and email templates, our materials provided businesses with the tools they needed to get the word out and welcome customers back.